The Sleepcheaper.co.uk website is the
culmination of many years of manufacturing, distribution
and supply, of woollen bedding, pillows, foam mattresses
and other sleep related products.
After years of manufacturing and supply
to retail, hotels, BUPA hospitals, catalogue companies,
mail order, blanket trips and direct sales companies,
I felt that our experience put us in a great position
to venture into selling direct to the customer for the
first time. The new Millennium was looming and the internet
was being hailed as the future, which I felt would be
the perfect platform to promote our most popular and successful
With an open mind, and a certain amount
of trepidation, I put together a team of very committed
people with an open brief to ‘set up a stand alone
internet sales company’. Drawing on existing staff
with manufacturing and distribution experience as well
as bringing in new staff with direct sales, customer service
and mail order experience.
as the ‘Dream Team’ they needed to learn
rapidly as well as venturing into the unknown and
murky territory of ‘the web site designer’.
I am pleased to say that our dream came true and
our very first (but very basic) website was born.
The original members of the ‘Dream Team’
form an integral part of the current internet division,
|exception of one that has returned to
the manufacturing side and another who is now busy
with her two young children.
Over the last few years from the initial
website, through to the market leading Sleepcheaper site
you see today, we have undergone a number of facelifts,
changes and improvements. These changes have been directly
influenced by our customer feedback. The structure of
the site is more user friendly, prices are still the lowest
in the industry and the most important factor (according
to our customers), is our unmatchable customer service.
many of today’s internet customers are comfortable
with purchasing on line, and more than happy to
order products without ever talking to a human being,
this is not always the case. The internet is still
growing rapidly, and Sleepcheaper like many others,
are welcoming new internet users every day.
Many of our new
users need help, assistance and reassurance before
making that all important purchase or more importantly
that final click of the mouse. Our Human beings
or customer service team as we like to call them,
are there to help, reassure and assist both new
and experienced customers through the process.
am as proud of the internet business that Sleepcheaper
represents, as I am of the many manufacturing, distribution,
retail and sales companies I am involved in. I hope
your journey through the Sleepcheaper website is
as enjoyable as the journey I have seen Sleepcheaper
take, from its first frail steps into the unknown,
to the huge
| strides it has taken to become the
market leading website it is today.
Please sleep well, but at the same time, Sleepcheaper!
Paul Royston (Founder of Sleepcheaper)